Thursday, May 13, 2010


M.I.A. knows how to promote an album. Drop a dance floor single, release a graphically bloody music video and speak a few unfavorable words about the most famous pop stars in the world.

The album, due July 13, seems to be called /\/\/\Y/\ -- a needlessly confusing reference to her offstage name, Maya. It will be released on Interscope and her own imprint, N.E.E.T., whose Website showcases a chaotic conglomeration of graphics and moving images that creates the effect of being hit in the face with a parade and a vat of candy. Witnessing it is a fascinating but troubling colorful experience.

The dance floor single, "Xxxo," is available now for download. Bringing that '80s shiny, electronic sound, it is unbearably catchy. It sounds much unlike "Born Free" -- the gritty single that came packaged with a controversially violent video only weeks earlier.

Oh, and those celebrity conflicts of note involve Justin Bieber and Lady Gaga. M.I.A. also knows how to go for the jugular of popular culture.

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